Why Customization is Key to Omnichannel Success

One size does not fit all, especially when it comes to omnichannel supply chain solutions. For optimal efficiency and effectiveness, operations should be custom engineered to support a company’s strategic business goals.

For best results, custom solutions should be developed in a collaborative environment and involve a multifunctional team that includes key stakeholders from both the company and the solution provider. They must take into account a number of factors, including product characteristics, order profiles, business fluctuations, and customer expectations.

Tapping into Postponement Strategies

Improving order cycle time is one of the top challenges for 45 percent of retailers in a study by EKN. Postponement strategies can be a creative way to process orders faster and be responsive to customer demands.

Whether it’s assembling holiday gift sets or producing rainbow packs, positioning value-added services as close to the customer as possible helps to satisfy their needs quickly and cost effectively without a major overhead investment. Moving product customization closer to the customer also helps to accommodate unreliable forecasting or business fluctuations, reduce inventory carrying and transportation costs, and increase speed to market.

Many companies find that outsourcing packaging and fulfillment-related services to an experienced third-party provider offers greater scalability in terms of space and labor, and access to state-of-the-art technology and equipment without tying up capital.

Ready for a customized solution for your omnichannel supply chain? Contact Saddle Creek.

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