Ecommerce Fulfillment Interview With Cliff Otto

In this brief interview, Russell Goodman, editor in chief of SupplyChainBrain, talks with Cliff Otto, president of Saddle Creek Logistics, about future trends in the shipping industry.

Watch the video to hear Otto’s take on more and more consumers turning toward e-retailing, an industry that’s growing in sales volume by 10% per year by some estimates.

As the process of order fulfillment becomes more complex, businesses need to adapt to the changing environment. In this video, Goodman and Otto discuss what sort of new investments in technology and warehouse management solutions may be needed to stay competitive. See what an industry insider has to say about the future of logistics.