For more than 50 years, Princess House has been marketing premium kitchenware products directly to consumers through dedicated consultants around the country, with great success.
The Business Challenge
To support business growth and enhance the customer experience, Princess House needed to expand fulfillment capabilities and find a cost-effective way to reduce delivery times for shipments from its North Carolina DC to the West Coast. The direct-selling company turned to Saddle Creek.
Working closely with Princess House, Saddle Creek leveraged its in-house engineering team to design an optimal fulfillment solution that could accommodate the peaks of both current business and future projections. In just six weeks, Saddle Creek opened a new facility in Ontario, CA — with close proximity to Los Angeles ports of entry and Princess House’s large customer base in Southern California and Texas. To increase efficiency at the facility, Saddle Creek invested more than one million dollars in automation systems and material handling equipment. The custom-engineered solution includes multiple pick zones, carton optimization, pick-to-light, quality inspection, automated conveyors, and small-parcel manifesting.
The strategic West Coast location reduced freight costs, improved time in transit and allowed for a later order cut-off. Since opening the facility, Saddle Creek has expanded the storage footprint to accommodate Princess Houses’s growth and begun providing additional services. “We truly value the flexibility and scalability that Saddle Creek offers. They tackle whatever challenges we give them with creative thinking and a can do attitude,” says Russ Whittle, Vice President of Operational Excellence at Princess House. “They’ve helped us to increase efficiency, reduce costs and improve our service levels. It is a true partnership.”