Blog Posts Stepping Up the Customer Experience
KURU Footwear makes the “world’s most comfortable shoes.” If you don’t believe us, read about the ecommerce brand in Runner’s World, Wired and Forbes – or just ask one of the millions of customers around the country sporting KURU footgear.
Naturally, the company needs a strong fulfillment provider to keep up with demand. Saddle Creek Logistics Services stepped into that role over a decade ago.
What is the secret to this long-standing relationship? An in-depth case study explores a number of factors. Following is an excerpt…
At KURU Footwear, the customer always comes first. We wanted to work with a company that shares our dedication to surprising and delighting our customers.”
~Bret Rasmussen, founder, KURU Footwear
Emphasis on Fulfillment Excellence
KURU got off to a strong start, and company founder Bret Rasmussen quickly recognized the need for order fulfillment expertise. After researching several fulfillment providers, he landed on Saddle Creek Logistics Services in 2010.
Rasmussen was impressed by Saddle Creek’s high standard of service and commitment to continuous improvement. He also appreciated the company’s focus on collaboration and strong partnerships with its clients.
“At KURU Footwear, the customer always comes first. We wanted to work with a company that shares our dedication to surprising and delighting our customers,” Rasmussen explains. “After meeting the folks at Saddle Creek, we knew we’d found the perfect partner – and they’ve been proving us right for twelve years!”
KURU Supply Chain Manager Joel Carlin, who has worked closely with Saddle Creek for the past two years, also values the partnership.
“The customer experience is one of our main tenets at KURU Footwear. Saddle Creek helps us provide that great experience with a seamless process, accurate fulfillment, fast delivery, and excellent customer service,” Carlin says.
Read the full-length case study to learn how Saddle Creek has helped KURU to maximize storage density, optimize packaging, leverage advanced technologies and more.Customer Experience, Managing Growth, Selling Online