Blog Posts Humann Gears Up for Growth
In 2018, Humann had just three products – and big plans to help people realize their potential through the power of better blood flow.
“In order to help our customers to reach their true potential, we needed a fulfillment partner that could help us reach our true potential,” explains company co-founder AnnMarie Kocher. After researching their options, they selected Saddle Creek Logistics to support their growth plans.
Talk about good timing. Since then, the makers of Superbeets® have expanded their product line, added new sales channels, and intensified marketing efforts. In 2022, Humann achieved three-year revenue growth of 163.5% and was recognized as one of the Inc. 5000 Fastest-Growing Private Companies in America for the eighth year in a row.
A new case study explores how Saddle Creek has helped Humann scale to meet demand. Following is an excerpt…
Meeting Demand Efficiently and Cost-Effectively
“Our sales volume has grown significantly, but Saddle Creek is always able to get orders out same day,” says James Fairleigh, Senior Director of Supply Chain at Humann. “They are constantly making process improvements to get orders out faster.”
Humann frequently bundles products with buy one, get one (BOGO) offers and other deal structures to increase average order value. To support this marketing strategy, Saddle Creek uses mass picking – picking identical orders for the same SKUs all at once in batches. This speeds order processing and reduces fulfillment costs by eliminating associates’ travel time on the warehouse floor.
Strategic order waving and increased bulk picking have reduced fulfillment costs by 63% while significantly boosting throughput for D2C channels.
Saddle Creek and Humann have worked together to increase the percentage of orders that can be mass picked – ramping up from 30% to 70% of total order volume over the past four years. Kocher calls that a “huge win.”
Strategic order waving and increased bulk picking have reduced fulfillment costs by 63% while significantly boosting throughput for D2C channels.
“We’re always looking for whatever gets us a cost advantage,” Kocher says. “One of the reasons I love our partnership is that Saddle Creek understands that every dollar I can save on operations is one more dollar I can spend on the national advertising that we need to grow.”
Read the full case study to learn how Saddle Creek handles omnichannel fulfillment, parcel management and more for Humann.
Related to: Controlling Costs, Food & Beverage, Managing Growth, Multiple Sales Channels, Omnichannel, Selling Online