Blog Posts Find the Best Way to Fulfill Your Prime Orders: Take the Quiz


Approximately 63 percent of Amazon customers are Prime users. If you’re a third-party seller, you want to reach this valuable customer base. The challenge? You need to provide free, two-day shipping.

Fulfillment by Amazon versus Seller-Fulfilled Prime

Often, merchants are eager to sell via Amazon Prime but unsure of how to fulfill orders and meet the intensive delivery demands. The good news is that there are options:

Fulfillment by Amazon (FBA) – Merchants send merchandise directly to Amazon, allowing Amazon to own the process of selling, fulfilling, packaging and shipping the item to the end consumer.

Seller-Fulfilled Prime (SFP) – This option allows merchants to reach Amazon’s growing member base by fulfilling their own orders – or having a 3PL fulfill them.

Wondering which option is right for fulfilling your business? Take our quick and easy online assessment.

Take the Quiz