Blog Posts Expanding Sales Channels with G3 Enterprises
How does an 80-year-old family brand make a seamless shift from traditional warehouse distribution to an omnichannel model? By calling in the experts. When E. & J. Gallo Winery, decided to launch a B2C sales channel, the company’s logistics arm, G3 Enterprises, turned to Saddle Creek Logistics Services for logistics and fulfillment expertise.
Following is an excerpt from the case study…
Technology Solutions
Saddle Creek’s omnichannel technology solutions played a key role in a successful ecommerce launch. Since Gallo was separately implementing an entire ERP changeover, there was a moratorium on systems changes, so it was necessary to integrate with Gallo’s legacy systems.
“We had to get creative to leverage ability and functionality,” says Stephen Benard, G3 Enterprises Senior Manager, Business Development, Global Distribution, adding, “Saddle Creek was very easy to work with on the customized technology design and build.” The 3PL’s order management system (OMS) serves as the integration layer that connects multiple systems on both ends, bringing data from a variety of sources into one centralized location.
Since launching in the summer of 2018, Saddle Creek has been handling pick/pack/ ship for all B2C orders each month through its Fort Worth facility, in addition to managing their traditional B2B orders.
As ecommerce order volume grows, Stephen anticipates working with Saddle Creek to open additional nodes as fulfillment sites to get as close to the consumer as possible.
“Saddle Creek has been a fantastic partner,” he says. “We take their expertise and apply it to our evolution.”
To learn more about Saddle Creek’s partnership with G3, read the case study.