Blog Posts Adding an Ecommerce Sales Channel for Subscription Box Models
ipsy consistently ranks as a top beauty subscription box, earning accolades everywhere from USA Today to My Subscription Addiction. When the company was ready to launch an ecommerce channel, they looked to their long-standing fulfillment partner for support.
Online Sales Require Scalability
In 2017, ipsy introduced an ecommerce sales channel, ipsy Shopper – giving subscribers the opportunity to buy directly from the website instead in addition to receiving their monthly Glam Bag of beauty products.
Naturally, this expansion required adjustments to the company’s fulfillment operations. Saddle Creek, the company’s 3PL since 2012, was ready for the challenge with the requisite space, staffing and technology.
“Saddle Creek has worked a lot with ipsy in terms of scaling our production operations,” Harris says.
Dual distribution centers in Charlotte, N.C., and Fort Worth, Texas, help to position products closer to the consumer for the faster distribution required for ecommerce orders.
The two companies continually work together to evaluate operations and seek out opportunities for improvement – routinely discussing KPIs, forecasting growth and evaluating new technologies.
Harris truly values ipsy’s partnership with Saddle Creek. “Everything from the people to the processes to the technologies and tools – and how they bring all of that together to serve our needs – is really important,” he says.
To learn more, watch the video case study.